Profile
UX Engineer with 18+ years bridging product design and front-end engineering
across ecommerce, fintech, startups, and large-scale platforms. Focused on
building scalable, accessible, and high-performing web experiences using
modern frontend ecosystems, frameworks, design systems, and platform tech.
Experience
Freelance UX Engineer Consultant
2025 – Present
Independent Consultant, Remote
- Deliver UX engineering consulting for modern web applications focused on design systems, accessibility, and scalable front-end architecture.
- Design and build production-ready experiences using React, Vue, Web Components, Effect, and TypeScript.
- Prototype AI-assisted and next-generation ecommerce experiences.
- Some data? Improved web performance by 52%, cut down maintenance time by 60% with new AI journeys and taught A11y at three companies.
Lead Design Technologist
2022 – 2024
Amazon, Hybrid/EMEA/Milan
- Led UX engineering initiatives for Amazon Ads across European teams.
- Built reusable React/TypeScript components and design tokens, reducing implementation time by 52%.
- Created WYSIWYG tools powering customer experiences generating $5M+ annual revenue, cutting time to market by 80%.
- Drove accessibility and WCAG 2.1 AA compliance initiatives across customer-facing products.
Tech Lead & UX Engineer
2021 – 2022
TOT-Money, Hybrid/Milan
- Led front-end architecture and UX engineering for a fintech banking product launched in under 12 months.
- Built scalable React/TypeScript foundations and introduced component-driven workflows.
- Hired, mentored, and coordinated engineers in a fast-paced startup environment.
Lead Front-End and UX Engineer
2017 – 2022
Credimi, Hybrid/Milan
- Led front-end engineering for a digital lending platform serving SMB customers.
- Built scalable React applications using GraphQL, SSR/SSG, and reusable UI systems.
- Introduced Gherkin-based product specifications, reducing alignment overhead by ~3 hours weekly.
- Implemented automated E2E testing workflows, reducing production errors by 20%.
UX Engineering Department Lead
2015 – 2016
Objectway, Milan/London
Web Dev & Visual Designer
2009 – 2014
Feltrinelli Editore, Milan
Teaching Experience
Lecturer & Instructor - LUISS, TAG Innovation School, Mohole
Teach UX engineering, front-end development, design systems, and accessibility to university and creative-school students.
Education
TAG School - Digital Product Design
2017
Talent Garden Innovation School, Milan
NABA - Nuova Accademia di Belle Arti
2004 – 2008
BA in Media Design and Multimedia Arts, Milan
Languages
Italian (Native) · English (Professional)
Core Skills
Frontend Ecosystem: JavaScript, TypeScript, React, Vue, Web Components
UX Engineering: Design Systems, Accessibility, Component Libraries, Design Tokens, Prototyping, Design-to-Code, SSR/SSG, Performance, CSS
AI & Modern Workflows: AI-assisted Development, LLM UX, Generative UI, Google AI Studio, MCP Workflows, AI-Harnessing, Rapid Prototyping
Leadership: Tech Leadership, Mentoring, Cross-functional Collaboration, Agile Delivery, Stakeholder Management
Free Time
Dad of two, so in my spare time: I configure Home Assistant, experiment with tech (NFC, Rabbit R1, BTicino), read comics and play arcade video games.