The idea
Isabel Allende’s Il gioco di Ripper (Ripper) is a thriller set in San Francisco: Amanda Jackson and a group of online friends play Ripper, a role-playing game inspired by Jack the Ripper, and use it to investigate real, unsolved murders in the city, until the game turns real and her mother disappears.
A book built around a game deserved a campaign built like one. I did the whole campaign, from the concept to the design to the booktrailer, and turned the Jackson family and the other characters into a deck of illustrated playing cards: “Vieni a conoscere la famiglia Jackson”, come and meet the Jackson family.
From sketch to card
Every character started as a pencil sketch before becoming a card.
