Context
In 2021 Tot set out to shake up B2B banking in Italy, building on what we had learned at Credimi. The brand had to feel young and vibrant in a market that usually feels anything but: micro animations and abstract illustrations to stand out.
My role
I led the design system, with one designer and four developers. We built it from the ground up with a custom Storybook, and shipped it through a private npm registry. Both the internal product team and the external team building the public website used it.
The hard part: sprints without features
Some sprints closed without a single visible feature, only components. That is hard to sell to people who measure progress in features: those components were the bricks of everything that came after. We moved fast anyway: seven months from zero to a cohesive product on the market.
Outcome
I no longer maintain it, but the library at components.tot.money is still live and in use since 2021, and still follows the principles we set at the start.
